Advice creates value — for your savings and for the economy

Navigating the choppy markets we’ve seen over the past few years can test even the most seasoned investor’s commitment. This kind of market climate shows the real value of advice and professionally managed mutual funds. Recent research backs this up:

Navigating the choppy markets we’ve seen over the past few years can test even the most seasoned investor’s commitment. This kind of market climate shows the real value of advice and professionally managed mutual funds. Recent research backs this up:

  • 84% of mutual fund investors say that they are satisfied or very satisfied with the advice provided by their advisors 1.
  • 92% of investors say they have earned more from their investments by working with an advisor 2..

It’s not just individual savings’ rates that increase. Advice delivers benefits to individuals, families — and even the economy. In fact, if an additional 10% of Canadians worked with an advisor, household wealth would increase by $4.8 billion and the Canadian economy would grow by an additional $2.3 billion over the next 45 years.3

Whether investors start small or large, the benefits of advice accrue to all. About a quarter of mutual fund investors had less than $5,000 in financial assets when they started working with an advisor, and more than half had less than $25,0001.


  1. Pollara Research, Canadian Investors’ Perceptions of Mutual Funds and the Mutual Fund Industry,
  2. Investment Funds Institute of Canada, Advisor Insights, November
  3. The Conference Board of Canada, Boosting Retirement Readiness and the Economy Through Financial Advice, September